I’m a graphic designer and web designer based in Los Angeles, California. I’m also a pretty smart cookie.*
I’m currently a freelance designer at this tasty design and motion graphics firm, but my services are available for hire. Check out some selections of my work and contact me if you have any questions.
I was born and raised in Puerto Rico, where I used to be a rock star that died tragically of a drug overdose, but somehow ended in this crazy little town called Los Angeles. I fell in love with the smoggy sunsets, but stayed because of its rich art and design culture. I also love this town’s design community, so you’ll often see me in AIGA Los Angeles events.
*Feel free to test my smart cookieness by asking me about any random topic. Preferably over a beer or two.
Part of a branding overhaul for a Los Angeles lawfirm that caters to tech entrepreneurs, rock stars, and media companies. Their new identity helps them stand out as a bold, unique, and sophisticated lawfirm.
Done with Oishii Creative
Ismael Obregon : Creative Direction
Josel Cruz : Design
Cypress LLP : Development
Custom Wordpress theme using jQuery Masonry to dynamically rearrange a wall of blog posts.
The goal of the website was to create a casual ambience that is subtly branded, while characterizing the playful, dynamic side of Oishii Creative.
Done with Oishii Creative
Ismael Obregon : Creative Direction
Josel Cruz : Design, Development
Dustin Norman : Design
Oishii Creative(visit website) Website Design + Development [HTML/CSS, PHP, jQuery]
Elegant, understated website design for a multidisciplinary creative agency. An immersive, full-width image carousel showcases the wide range of work created in the studio.
Done with Oishii Creative
Ismael Obregon : Creative Direction
Josel Cruz : Design, Development
Made In Space, Inc.(visit website) Website Design + Development [HTML/CSS, PHP]
Layers of information crossfade to reveal the projects of this transmedia design consultancy in a way that reflects on its unique aesthetic.
Done with Made In Space
April Greiman : Creative Direction
Josel Cruz : Design, Project Management, Development
Colin Khan : Design, Advanced Development
Jessica Cho : Design
Bebé Kanguro Online Store (visit website) Logo + E-commerce Website [HTML/CSS, PHP]
E-commerce website for a seller of handcrafted baby slings. Includes a fully bilingual interface that can be easily mantained. The upbeat color scheme reinforces the energetic lifestyle that a baby sling can provide to both mother and baby.
An interactive food menu, Facebook and Twitter integration for easy content updates, and search engine optimization helped the restaurant reach and engage its clientele.
focalpoint SEO
Logotype + Website Design [HTML/CSS]
Designed to reflect their focused, methodical, and almost scientific approach to getting the best SEO results.
La Radio Guerrilla
Logo and Website Design [HTML/CSS]
Web design and visual identity for a web radio station, focusing on simple functionality and reduced consumption of bandwidth.
Ovation TV: So You Think You Can Dance Season 7 Flash Banner Ad Campaign(view flash ads) Design + Animation [Flash, Actionscript 3]
Flash banner that displays one of five episodic content options synchronized with Ovation’s airing schedule while keeping a very small file size.
Ismael Obregon : Creative Direction
Dustin Norman : Design
Josel Cruz : Design, Animation, Development
Type that Moves (you) Motion Graphics + Music
Promo for a panel of motion graphics designers organized by AIGA/Los Angeles at Typecon 2010.
Fumemos un cigarrillo Animation
Short story about love, death, and cigarettes.
Ron Playa
Company Branding and Stationery Design
Ron Playa is a rum brand with a modern, stylish feel that aims to compete with hip and sophisticated liquor brands such as Skyy and Absolut Vodka.
Palm Pre
Magazine Ad Campaign
This magazine ad campaign employs a humorous horror movie tone to pose the Palm Pre as a worthy contender to the iPhone in an unique and memorable way.
Done in collaboration with Maria Farruggia
Drinking Age Ad Campaigns
Newspaper Full Page Ad
The project consisted of creating both pro and opposed ads regarding drinking age laws, which several groups propose be reconsidered.
Done in collaboration with Karen Hirosawa
AIGA/Los Angeles 25th Anniversary Poster
Poster, 7.5 x 20 in
A visual essay on the complex iconography that defines L.A. The hand-drawn icons form a 25 to show how the AIGA has brought together the diverse community of creative professionals in Los Angeles.
Gráfica
Graphic Design Newsletter
Bold, black graphical elements and a geometric slab serif create a powerful yet neutral frame for the magazine’s featured design content.
Logo Designs
An assortment of recent logo designs for various clients.
Logo for an innovative search website to be launched in 2012.
Logo and app icon for an upcoming mobile text messaging management service.
Animated logo & company name for a distributor of color-shifting LED balls for partygoers and for the novelty and Halloween markets. The Laughing Buddha concept was chosen to market the fun but mundane product as a good luck charm and as a symbol of happiness and celebration. The short dance animation is an integral part of the identity and will be used on all electronic media applications.
The bouncing energy of the logotype, created for a baby sling store, emphasizes the Kangaroo theme and reflects how the product provides energy for active moms and their babies.
Logo concept for a fashion boutique/spa by day, fashionable lounge by night. The shapes and splashes of color in the background are changed according to the "in" colors of the season.
The diagonal logo and modern typography emphasize how Ron Playa is not your traditional rum brand.
Branding for a vacation home management company.
CSU Los Angeles program consisting of using one particular book each semester across different disciplines to foster a sense of community between students from different courses or departments.
Logotype for a graphic design newsletter, following a powerful yet neutral aesthetic that can coexist with the featured design work.
Logotype for a typography booklet, created using xerography.
